Privacy Statement
Last Updated: February 2nd, 2023.
Love Travelers, (“we” or “us”) values you as our customer and recognizes that privacy is important to
you. This Privacy Statement explains how we collect, use, and disclose data when you use our website,
platform, and/or associated services, and tells you how to contact us.
Privacy Statement Summary
This is a summary of our Privacy Statement. Our full Privacy Statement is found on this page by scrolling
down.
What does this Privacy Statement cover?
This Privacy Statement describes:
- How and what type of personal information we collect and use
- When and with whom we share your personal information
- What choices you can make about how we collect, use, and share your personal information
- What personal information do we collect and use, and how do we collect it?
We collect personal information when:
- You give us the information
- We collect it automatically
- We receive it from others
When you create an account on one of our sites (no available on all sites), sign up to receive offers or
information, or make a booking using our platform, you give us your personal information. We also
collect such information through automated technology such as cookies placed on your browser, with
your consent where applicable, when you visit our sites or download and use our applications. We also
receive information from affiliated companies within Love Travelers, as well as business partners and
other third-parties, which help us improve our platform and associated tools and services, update and
maintain accurate records, potentially detect and investigate fraud, and more effectively market our
services.
How is your personal information shared?
Your personal information may be shared to help you book your travel and/or vacation, assist with your
travel and/or vacation stay, communicate with you (including when we send information on products
and services or enable you to communicate with travel providers and/or property owners), and comply
with the law. The full Privacy Statement details how personal information is shared.
What are your rights and choices?
You can exercise your data protection rights in various ways. For example, you can opt out of marketing
by clicking the “unsubscribe” link in the emails, in your account as applicable, or contacting our
customer service. Our Privacy Statement has more information about the options and data protection
rights available to you.
How to contact us?
More information about our privacy practices is in our full Privacy Statement. You can also contact us as
described below in the “Contact Us” section to ask questions about how we handle your personal
information or make requests about your personal information.
Full Privacy Statement
Categories of Personal Information We Collect
When you use our platform, applications, or associated software tools or services, we may collect the
following kinds of personal information from you as needed:
- Name, email address, telephone number, and home, business, and billing addressees
- Government issued Identification required for booking or identity verification, such as passport,
driver’s license, and government redress numbers, and for vacation property owners, tax
identification number
- Payment information such as payment card number, expiration date, and billing address
- Travel-related preferences and requests such as favorite destination and accommodation types,
and special dietary and accessibility needs, as available
- Loyalty program and membership information
- Birth date and gender
- Geolocation
- Images, videos, and other recordings
- Social media account ID and other publicly available information
- Communications with us (such as recordings of calls with customer service representatives for
quality assurance and training purposes)
- Searches you conduct, transactions, and other interactions with you on our online services and
Applications
- Other communications that occur through the platform among partners and travelers, and in-
group chat and traveler-collaboration tools
- The searches and transactions conducted through the platform
- Data you give us about other people, such as your travel companions or others for whom you
are making a booking
- Information we receive about you from other Love Travelers companies and third parties such
as our business and affiliate partners and authorized service providers which may include
updated contact information, demographic information, interests, and purchase history, which
we may add to your account or profile and use for market research and analysis
When you install any of our applications or use our platform, we automatically collect the following
types of information from your device:
- IP address
- Device type
- Unique device identification numbers
- Internet browser-type (such as Firefox, Safari, Chrome, and Internet Explorer)
- Internet Service Provider
- Operating System
- Mobile carrier
- How your device has interacted with our online services, including the pages accessed, links
clicked, trips viewed, and features used, along with associated dates and times
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Details of any referring website or exit pages, as well as general geographic location (such as at
the country or city-level)
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Our Cookie Statement (below) further explains how we use cookies and similar tracking
technology.
Mobile Applications
When you download and use any of our mobile applications, we collect certain technical information
from your device to enable the app to work properly and as otherwise described in this Privacy
Statement. That technical information includes:
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Device and telephone connectivity information such as your carrier, network type, network
operator, subscriber identity module ("SIM") operator, and SIM country
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Operating system and version
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Device model
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Performance and data usage
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Usage data, such as dates and times the app accesses our servers, the features and links clicked
in the app, searches, transactions, and the data and files downloaded to the app
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Device settings selected or enabled, such as Wi-Fi, Global Positioning System ("GPS"), and
Bluetooth (which may be used for location services, subject to your permission as explained
below)
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Mobile device settings
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Other technical information such as app name, type, and version as needed to provide you with
services
Permissions for Location-Based Services:
Depending on your device’s settings and permissions and your choice to participate in certain programs,
we may collect the location of your device by using GPS signals, cell phone towers, Wi-Fi signals,
Bluetooth or other technologies. We will collect this information, if you opt in through the application or
other program (either during your initial login or later) to enable certain location-based services
available within the application (for example, locating available lodging closest to you). To disable
location capabilities of the application, you can log off or change your mobile device’s settings.
Use of Personal Information
We use your personal information for various purposes described below, which depend on the site you
visit or the application you use.
Your Use of Online Sites, applications, and Services:
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Book the requested travel or enable vacation property booking
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Provide services related to the booking and/or account
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Create, maintain, and update user accounts on our platform and authenticate you as a user
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Maintain your search and travel history, accommodation and travel preferences, and similar
information about your use of Love Travelers’s platform and services, and as otherwise
described in this Privacy Statement
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Enable and facilitate acceptance and processing of payments, coupons, and other transactions
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Administer loyalty and rewards programs
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Collect and enable booking-related reviews
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Help you to use our services faster and easier through features like the ability to sign-in using
your account within the online services and sites of some of the Love Travelers companies
Communications and Marketing:
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Respond to your questions, requests for information, and process information choices
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Enable communication between you and the travel supplier like hotels and vacation property
owners
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Contact you (such as by text message, email, phone calls, mail, push notifications, or messages
on other communication platforms) to provide information like travel booking confirmations
and updates, for marketing purposes, or for other purposes as described in this Privacy
Statement
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Market our products and services, optimize such marketing to be more relevant to you, and
measure and analyze the effectiveness of our marketing and promotions
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Administer promotions like contests, sweepstakes, and similar giveaways
Other Business Purposes and Compliance
Conduct surveys, market research, and data analytics
Maintain, improve, research, and measure the effectiveness of our sites and applications,
activities, tools, and services
Monitor or record calls, chats, and other communications with our customer service team and
other representatives, as well as platform communications between or among partners and
travelers for quality control, training, dispute resolution, and as described in this Privacy
Statement
Create aggregated or otherwise anonymized or deidentified data, which we may use and
disclose without restriction where permissible
Promote security, verify identity of our customers, prevent and investigate fraud and
unauthorized activities, defend against claims and other liabilities, and manage other risks
Comply with applicable laws, protect our and our users’ rights and interest, defend ourselves,
and respond to law enforcement, other legal authorities, and requests that are part of a legal
process
Comply with applicable security and anti-terrorism, anti-bribery, customs and immigration, and
other such due diligence laws and requirements
Operate our business using lawful business purposes and as permitted by law
Sharing of Personal Information
We share your personal information as described below and in this Privacy Statement, and as permitted
by applicable law.
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Love Travelers Companies. We share your personal information within the companies that own
Love Travelers. A list of these companies is available by contacting us at contactus@lovetravelers.com. Love
Travelers companies share, access and use your personal information as described in this
Privacy Statement.
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Third-party service providers. We share personal information with third-parties in connection
with the delivery of services to you and the operation of our business (for example, to provide
credit card processing, customer service, business analytics, and fraud prevention and
compliance services, and to serve you with advertising tailored to your interests). These third-
party service providers are required to protect personal information we share with them and
may not use any directly identifying personal information other than to provide services we
contracted them for. They are not allowed to use the personal information we share for
purposes of their own direct marketing (unless you have separately consented with the third-
party under the terms provided by the third-party).
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Travel suppliers. We share personal information with travel-related suppliers such as hotels,
airlines, car-rental companies, insurance, vacation-rental property owners and managers, and
where available, activity providers, rail, or cruise lines who fulfill your booking. Please note that
travel suppliers may contact you to obtain additional information if and as required to facilitate
your booking or to otherwise provide the travel or associated services.
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Business partners and offers. If we promote a program or offer a service or product in
conjunction with a third-party business partner, we will share your information with that
partner to assist in marketing or to provide the associated product or service. In most of those
cases, the program or offer will include the name of the third-party business partner, either
alone or with ours, or you will be redirected to the website of that business with notice. An
example of such a business-partner relationship would be a third-party loyalty program for
which you could earn points by completing a booking on our platform.
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Other Third-Parties. When you access certain features like Facebook’s “Like” button or a single
sign-on that allows you to login with your social media credentials to our online services, you
will share information with the third-party, like a social media company, such as the fact that
you have visited or interacted with us. In the European Economic Area (EEA), Switzerland, and
United Kingdom (UK) we will not load social media sharing or sign-on buttons on our website
unless and until you accept our use of cookies and similar technologies. For more information,
see our Cookie Statement. The third-party provider may combine this information with other
information they have about you. The personal information shared will be governed by the
third-party provider’s privacy policy (including any personal information we may access via the
third-party provider). The third-party providers should inform you about how you can modify
your privacy settings on their site.
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Legal rights and obligations. We may disclose your personal information to enforce our policies,
or where we are permitted (or believe in good faith that we are required) to do so by applicable
law, such as in response to a request by a law enforcement or governmental authority, in
connection with actual or proposed litigation, or to protect and defend our property, people and
other rights or interests. We may also share your personal information pursuant to a subpoena
or other legal request, or as necessary to remit certain taxes in the course of processing
payments as required by law or legal process.
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Corporate We may share your personal information in connection with a corporate transaction,
such as a divestiture, merger, consolidation, assignments or asset sale, or in the unlikely event
of bankruptcy. In the case of any acquisition, we will inform the buyer it must use your personal
information only for the purposes disclosed in this Privacy Statement.
Your Rights and Choices
You have certain rights and choices with respect to your personal information, as described below:
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If you have an account with us, you may change your communication preferences by either (1)
logging in and updating the information in your account (not available for all Love Travelers
companies) or (2) contacting us here
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You can control our use of certain cookies by following the guidance in our Cookie Statement
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You can update the accuracy of your information at any time by either logging into your account
or contacting us
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If you no longer wish to receive marketing and promotional emails, you may unsubscribe by
clicking the ‘unsubscribe’ link in the email. You can also log into your account to change
communication settings (not available for all Love Travelers companies) or contacting us here.
Please note that if you choose to unsubscribe from or opt out of marketing emails, we may still
send you important transactional and account-related messages from which you will not be able
to unsubscribe
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For our mobile applications, you can view and manage notifications and preferences in the
settings menus of the application and of your operating system
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If we are processing your personal information on the basis of consent, you may withdraw that
consent at any time by contacting us. Withdrawing your consent will not affect the lawfulness of
any processing that occurred before you withdrew consent and it will not affect our processing
of your personal information that is conducted in reliance on a legal basis other than consent
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For questions about privacy and your rights and choices, please contact us at contactus@lovetravelers.com.
For California residents:
California residents may exercise the following rights:
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To request a copy of your personal information
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To request disclosure of personal information sold or disclosed for a business purpose
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To request the deletion of personal information
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To opt out of the sale of personal information here: please contact us at contactus@lovetravelers.com.
International Data Transfer
The personal information we process may be transmitted or transferred to countries other than the
country in which you reside. Those countries may have data protection laws that are different from the
laws of your country.
The servers for our platform are located in the United States and Mexico, and the Love Travelers
companies and third-party service providers operate in many countries around the world. When we
collect your personal information, we may process it in any of those countries.
We have taken appropriate steps and put safeguards in place to help ensure that your personal
information remains protected in accordance with this Privacy Statement. For example, any data
transfers between our group companies are governed by our intragroup agreements which incorporate
strict data transfer terms (including the European Commission's Standard Contractual Clauses, for
transfers from the EEA) and require all group companies to protect the personal information they
process in accordance with applicable data protection law. In addition, certain Love Travelers U.S.
affiliates have certified with the EU-U.S. and Swiss-U.S. Privacy Shield, as explained below in the "Privacy
Shield" section.
We also require that third-party service providers to whom a data transfer is made has appropriate
safeguards in place to protect your personal information, in compliance with applicable data protection
law. The particular measures used will depend on the service provider, and our agreements with them
may include European Commission approved Standard Contractual Clauses, the service provider's
certification under the EU-U.S. and/or Swiss-U.S. Privacy Shield certification, or reliance on the service
provider's Binding Corporate Rules, as defined by the European Commission.
Security
We want you to feel confident about using our platform and all associated tools and services, and we
are committed to taking appropriate steps to protect the information we collect. While no company can
guarantee absolute security, we do take reasonable steps to implement appropriate physical, technical,
and organizational measures to protect the personal information that we collect and process.
Record Retention
We will retain your personal information in accordance with all applicable laws, for as long as it may be
relevant to fulfill the purposes set forth in this Privacy Statement, unless a longer retention period is
required or permitted by law. We will deidentify, aggregate, or otherwise anonymize your personal
information if we intend to use it for analytical purposes or trend analysis over longer periods of time.
The criteria we use to determine our retention periods include:
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The duration of our relationship with you, including any open accounts you may have with Love
Travelers companies, or recent bookings or other transactions you have made on our platform
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Whether we have a legal obligation related to your personal information, such as laws requiring
us to keep records of your transactions with us
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Whether there are any current and relevant legal obligations affecting how long we will keep
your personal information, including contractual obligations, litigation holds, statutes of
limitations, and regulatory investigations
Cookie Statement
Types of cookies and similar technologies
Cookies
Cookies are small pieces of text sent as files to your computer or mobile device when you visit most
websites. Cookies may be delivered by us (first party cookies) or delivered by a third-party partner or
supplier (third-party cookies). Cookies are either session cookies or persistent cookies. Session cookies
enable sites to recognize and link the actions of a user during a browsing session and expire at the end
of each session. Persistent cookies help us recognize you as an existing user and these cookies are
stored on your system or device until they expire, although you can delete them before the expiration
date.
Other similar technologies
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Web beacons, gifs, and clear gifs are tiny graphics, each with a unique identifier that are
embedded invisibly on sites and in emails. Web beacons allow us to know if a certain page was
visited or if ad banners on our sites and other sites are effective. We also use web beacons in
our HTML-based emails to let us know whether our emails have been opened by recipients,
which helps us to gauge the effectiveness of certain communications, promotions, and
marketing campaigns.
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Proximity based beacons send one-way signals over very short distances, to communicate with
associated mobile applications installed on your phone. They can notify you, for example, about
experiences related to your trip and can alert you to related deals or promotions. Beacons
communicate with your device only when you are in close proximity and only if you have given
consent within the relevant mobile application.
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Pixels are small objects embedded into a web page that are not visible to the user. We use pixels
to deliver cookies to your computer, facilitate the log-in process, monitor the activity on our
sites, and deliver online advertising.
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Tags are small pieces of HTML code that tell your browser to request certain content generated
by an ad server. We use tags to show you relevant advertising and promotions.
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Scripts are pieces of JavaScript code that launch automatically when certain webpages load, to
determine whether users view associated advertisements.
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Local Storage Objects, such as HTML 5, are used to store content and preferences. Third-parties
with whom we partner to provide certain features on our site to display advertising based upon
your web browsing activity use Local Storage Objects to collect and store information.
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All of the technologies described above will be collectively referred to in this Cookie Statement
as “cookies”.
Love Travelers’s use of cookies
At Love Travelers, we use cookies for a number of reasons, including to:
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Help us improve your experience when visiting our sites
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Fulfill transactions and ensure our sites perform as intended
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Remember your preferences, such as language, region, or currency
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Provide you with relevant advertising and analyze performance of the ads
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Enable you to return to previous travel searches
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Identify errors on our sites
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Help with data protection and potentially detect and investigate malicious or fraudulent activity
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Help us understand traffic to our site, including time and date of the visit, time and date of the
last visit, and other information
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Analyze how well our sites are performing
Types of information collected by cookies
The types of information that we collect through cookies include:
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IP address
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Device ID
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Viewed pages
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Browser type
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Browsing information
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Operating system
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Internet Service Provider
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Whether you have responded to, or interacted with, an advertisement
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Referring or referred links or URLs
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Features used and activities engaged in on our sites and in our applications
See the Categories of Personal Information We Collect section above for more information on what
types of information are collected automatically.
Types and functions of cookies
Essential Cookies
Certain cookies are required or “essential” for our sites to function as intended. Essential cookies are
necessary for you to navigate our site and use certain features like logging in to your account and
managing your bookings. These cookies are also used to remember security settings that allow access to
particular content. Lastly, we use essential cookies to collect information on which web pages visitors go
to most, so we can improve our online services. You are not able to opt out of essential cookies.
Other Types of Cookies
We also use other types of cookies to make our site engaging and useful to you:
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Functional Cookies. We want to make sure when you visit our site, your preferences (such as
your preferred language), settings, and previous searches are remembered. Functional cookies
enhance your experience on any Love Travelers company’s site.
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Analytics Cookies. We use analytics cookies to:
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Understand our site’s performance and how it is used, including the number of visitors,
how long you stay on the site, and which parts of the site you visit. We can see details
about how visitors interacted with the site, like the number of clicks visitors made on a
given page, their mouse movements and scrolling activity, the search words visitors
used, and the text visitors enter into various fields
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Test different designs and features for our site
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Test different designs and features for our site
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Determine effectiveness of our advertising
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Improve our services, including your experience on our site
For analytics, our third-party service providers may use cookies to perform their services and may
combine the information that they collect about you on our sites with other information that they have
collected. For example, we use Google analytics cookies to monitor the performance of our sites. Our
ability to use and share information collected by Google Analytics about your visit to our sites is
restricted by the Google Analytics Terms of Use and the Google Privacy Policy. This Cookie Statement
does not cover such third-parties’ use of your information.
Some analytics cookies can perform tasks essential and/or functional to online services like enabling site
improvements and testing changes on a site.
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Advertising Cookies. Love Travelers and our third-party advertising partners may use advertising
cookies to show you advertisements both on and off our sites that are based on your interests.
We may allow third-parties to collect information about your online activities through cookies to
perform their services and may combine the information that they collect about you on our sites
with other information that they have collected. These third-parties include business partners
who collect information when you view or interact with one of (1) their advertisements on our
sites or (2) our advertising or booking information on their sites and advertising networks, which
collect information about your interests when you view or interact with one of the
advertisements or tracking mechanisms they place on many different sites on the Internet. Our
partners may make assumptions about your interests, characteristics, or preferences and add
you to groups based on those assumptions in order to show you tailored advertisements. Love
Travelers does not have access to the cookies these third-parties may use to collect information
about your interests, and the information practices of these third-parties are not covered by this
Cookie Statement or our Privacy Statement. Some of these companies are members of the
Network Advertising Initiative, which offers a single location to opt out of ad targeting from
member companies. To learn more, please click here and here.
Your information choices
You can choose not to receive tailored online advertising on this site and other sites and learn more
about opting out of having your information used for tailored advertising purposes by accessing one of
the following resources:
Note that if you choose not to receive tailored ads, you will still see online advertisements, but they will
be general and less relevant to you.
How can you manage your cookies?
You can set or amend your web browser controls to accept or refuse cookies whenever you like, but
please remember if you do choose to reject cookies, your access to some of the functionality and areas
of our site may be restricted.
Do-Not-Track Signals and Similar Mechanisms.
Some web browsers may transmit "do-not-track" signals to sites with which the browser communicates.
Because of differences in how web browsers incorporate and activate this feature, it is not always clear
whether users intend for these signals to be transmitted, or whether users are even aware of them.
Participants in the leading Internet standards-setting organization that is addressing this issue are in the
process of determining what, if anything, sites should do when they receive such signals. We currently
do not take action in response to these signals. If and when a final standard is established and accepted,
we will reassess our sites’ responses to these signals and make appropriate updates to this Cookie
Statement.
Contact Us
If you have any questions or concerns about our use of your personal information, please contact us via
email at contactus@lovetravelers.com. A list of the Love Travelers companies is available by contacting us at contactus@lovetravelers.com.
Updates to Privacy Statement
We may update this Privacy Statement in response to changing laws or technical or business
developments. You can see when this Privacy Statement was last updated by checking the “last
updated” date displayed at the top of this Statement.